26th October,2014

Taylor Made Performance Labs….

~~ The visit of Luke Ringrose at Lighthouse Golf Course in Balcik Bulgaria has inspired me to use my assets as a golf teacher and a master golf clubmaker to open a Taylor Made Performance Lab Center in Balcik.With his help I am sure that this can become a reality for the Lighthouse Golf Course and for the eastern bloc.I am proud to become part of his team in Europe.  Luke Ringrose is currently the highest qualified Right Sided coach in Europe and has devoted the last ten years of his teaching career to the Right Sided Swing under the watchful eye of its creator Gary Edwin.As well as teaching beginners and aspiring professional players in the UK, Luke also teaches a healthy stable of professionals on the European Tour. These include European Tour winner Felipe Aguilar and Fabrizio Zanotti.
If you are preparing to spend 1,000 Euro or more on a set of clubs , then it's about time you had them fitted to your golf swing. It won't take me much time, won't cost you any more money, and you may learn much about your swing in the process. As a teacher and a master club maker I can fit you to a custom set of your own needs and golf swing.
Yes, you my member, with the 150-yard carry over water with the 8 iron, alligators and quicksand into a 20-mile-an-hour breeze and a hailstorm of locusts.   Got the right club?   it's not whether it's a 6-, 7- or 8-iron. It's not about this shot, or any other shot you are about to play with your current set of clubs. It's about whether you have the right set of clubs in the first place. Do they have the right lie angle, the right shaft flex, the right grip size for you? Do your clubs fit your flat, inside-out swing or your upright whiplash backswing or your half-swing, bad-knees bunt action? Do your clubs help you get the most out of your game, whether you are a scratch player or a 20 handicapper?  
All fitting programs have one purpose: to match a set of golf clubs to your swing style, swing speed and body type. Whether you are tall, thin, strong and athletic, or short, plump, weak and pathetic, I want you to know that I will have a set of clubs for you, a set that does fit the way you swing a club.  
Clubs purchased off the rack can perform well and last an eternity. Plenty of players only care that they wield a club that advances their ball rather than their score. And practice, practice, practice is almost assuredly a better way to lower any player's score. No one ever opened a box of new clubs and saw a swing fall out.   But there's no denying that equipment custom fitted to your size and ability will help you play better. When you have the feeling that the club can do the work and all you have to do is swing it, then you have the confidence to make the best swing you can.  
It's important to remember that the person custom fitting you to clubs ought to be a teaching professional, or at least someone with a reputation for putting players and clubs together in harmony. What you think you need and what you actually need might differ widely. A teaching pro who can analyze swing planes and ball flights can help you narrow the field of clubs and swing properties that can fit your game. Whatever the method of a club maker's fitting program, the goal is to determine your specific requirements in several areas: shaft length and flex, club head lie and size, club weight and swing weight (the force the player feels in the club head when he swings), and grip size and composition.  
Shaft length is a function of a player's height and arm length combined with his swing posture. A shaft sized too short causes a player to hunch over and lose balance. Too long a shaft can cause too flat a swing. Shaft flex, the amount of whip in a shaft and where along the shaft it occurs, can determine how far you hit a ball. Distance is also a function of swing weight and overall weight. The lie of the club, the angle between the hosel (socket) of the club head and the head itself, is important in making square contact with the ball. Fitting programs may be as simple as a pro handing you several different drivers and 5-irons, either of one club company or many, and having you swing them until you decide which one is for you. That's the old-fashioned way, but of course golf isn't old-fashioned anymore.  
You won't realize this any more clearly than after walking into the Taylor Made Performance Labs. In this small room in the club house which my CEO will give me for this fitting center,will be a room, with bright lights, a hitting stage, a several high-speed cameras, a computer and a television to which the computer broadcasts a simulation of your ball flight right down the fairway of the 18th hole at Pebble Beach. Taylor Made has gone to all this trouble because it has the money to do so, wants you to play its extremely popular clubs (you didn't think you'd get fitted for another club maker's clubs, did you?), and wants those clubs to be what your swing requires.  
In my experience as a club fitter is that 75 percent of the people who come to me are not using the proper clubs for their swing. They usually have the wrong flex in their shafts and the wrong loft in their drivers. There is this myth around that less loft in a driver face will give a player more distance. That's usually true only for good players. For higher handicap players, more loft is usually the right thing to get the ball airborne longer.As I always say to my members “Air time is distance”.Is less friction in the air for the golf ball than the ground.
I will ask you to hit a few shots on stage. That's the hitting platform in the room that's equipped with two high-speed cameras, one directly overhead of the ball, the other at tee height on the opposite side of the ball from your address. These cameras rip off frames at the rate of 2,500 a second. When the film is replayed on a television monitor, it has the eerie look of a sonogram of the birth of a golf shot.
The cameras are linked to a computer that will determine club head speed, speed of the ball at launch, the height angle of launch, the angle of dispersion from down the middle, the side spin on the ball both directionally and by rate of revolution, back spin and side spin in rpms, and what Taylor Made has called an efficiency ratio, which is the ball speed divided by the club head speed (a ball speed of 1.5 times club head speed is considered to be 100 percent efficient).  So a golf club speed of 100mph should produce a ball speed of 150mph, however I see too many amateurs having a golf club speed of 100mph with a ball speed of 115-125mph a 1.1 to 1.3 times efficent.The question is simple,does he play with the right golf club????And how much distance does he lose in the process??
Now the bright lights, the cameras, the monitors, the stage and the technobabble may all be a bit daunting in the beginning, at least until you get comfortable with being the star of what amounts to a video production. What am I looking for , is how you hit the ball, how high, what direction, how far, and what the plane of your swing is based on your old clubs. I analyze the characteristics, discusses the nature of your swing, and then start reaching into the bins of Taylor Made drivers and 6-irons that surround you, the ones with bar codes on them that tell the computer, me and the player the lie and loft of the head, the properties of the shaft, and the swing weight of each club.   I will take static measurements, such as height, wrist to floor distance of the lead hand, wrist to the longest finger, and the length of the longest finger. This helps to determine shaft length and grip size. I also will want to know the average carry and roll of your driver and the average carry of your 6-iron, then watch your ball flight and look at the marks on the impact tape on the sole of the club.I can check several factors against a color-coded chart that cross-references lie angles and shaft lengths.  
When you come to my Taylor Made Performance Labs for a club fitting, you would fill out a four-page questionnaire and be given a series of static measurements, including a tracing of your hands to determine the right grip size. You would be asked to bring your clubs for analysis, then you would be asked to hit balls--with every club in the bag if necessary. After a thorough reckoning of how you hit each club in the bag, the properties of your custom clubs are determined. I will have certain shafts made for us that have 36 different flexes. That's how specific I can be.
The process of club fitting can be both a fascinating and perplexing journey. You may find yourself adrift in a sea of  specifications that will differ in some degree from manufacturer to manufacturer. But you will also learn something about your swing, about how your posture and swing plane and physical strength act together to determine how well you hit the ball. You may learn that you don't need more upright clubs, you just need to stand more upright. You may learn that instead of club shafts with more whip for weaker players, you are strong enough for firmer shafts that will help you keep the ball under control. In the search for custom clubs, you can also find out what's worst and what's best about your swing. You can work to eliminate the bad and accentuate the good. A customized swing. Now that's a revolutionary thought. 

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