12th August,2014

Cigar for the Course Boys......

~~Smoking Cigars and Golfing Make for a Winning Combination.Go to any good golf course these days and you'll find cigars are as plentiful as Taylor Made Drivers and wicked slices. Walk into a well-stocked pro shop and you'll see nearly as many handmade smokes as you will Titleists and Taylor Made. Look on the menu at the 19th hole of the better country clubs and you'll be perusing cigar lists as exhaustive as those for Whiskey and Cognac.
Cigars and golf: the two seem to go together like eternally optimistic 28-handicappers and championship courses with a 141 slope rating.A fine cigar and a game of golf seem to complement each other like rare rack of lamb and a mature merlot. This was not always so. But, then again, up until a few years ago, golf was not nearly the Rory McIlroy-charged, relentlessly televised phenomenon it is today.In the past five years,concurrent with the general explosion of cigar smoking throughout Europe, simultaneous enjoyment of a round of golf and a favorite cigar has become a pervasive--and perhaps inevitable--leisure time trend.
Bulgaria has become a country of dog walkers, because you can hardly smoke indoors anymore, Golf, being an outdoor pastime, is conducive to smoking cigars. If a smoker wants to light up, he can enjoy himself without worrying about offending anyone. How many other sports can you say that about?
Well, boating, for one,now I am ironic however after measuring the results of ad campaigns run in golf and boating magazines, there was no contest: Boating produced nothing. Tennis, nothing however in Golf, I know that it was an enormous response.Many cigar company advertises some of its products in several golf publications, including Links and Golf Digest--and continues to see encouraging results. 
Major Cigar producers have seen the wisdom of marketing their cigars to those who would just as soon purchase an oversized titanium driver as a hand-crafted humidor, makers of Macanudo, Partagas, the Dominican-made Cohiba and a host of others.This is a significant market. The demographics are great. You've got a game that is very social in nature, with two or four guys together for maybe 80 percent of the four or five hours they're out on the course, and in the 19th hole afterward. The whole ambience of smoking a cigar out on a golf course, with friends, is potentially more pleasant than other places where you might have hassles.
Duval is not the only touring professional to pick up a cigar company endorsement contract. Jimmy Johnston carries the golf bag of Victor Sinclair Cigars on tour each week, giving his sponsor exposure to thousands of golf fans, as well as distributing free samples of the company's Victor Sinclair and Don Rafael cigars to eager Tour players. They started shipping Jimmy 50 cigars a week, says company.Now it's up to 200 a week on Tour. The players hang around Jimmy's locker on Tuesday the first practice round of the week waiting for handouts.
Smoking your favorite cigar on a golf course is in many ways a perfect marriage of two of life's great pleasures. A round of golf gives people the time to enjoy cigars without interference. You're playing with friends, feeling the camaraderie. You're outside, enjoying the scenery. And cigars, of course, are all-natural, a part of nature. You probably couldn't find a more comfortable place to be with friends and smoke a cigar than a golf course.
A Cigar is best enjoyed in a venue where one has the most peace of mind, where one can be simultaneously lost in thought and physically stimulated, then surely the golf course is a perfect setting. Moreover, if you believe the game of golf is best enjoyed when one is not paralyzed by swing thoughts and mechanical enigmas, when one can take time to look at the trees and "smell the tobacco," then a long draw on a good cigar is a great way to get in touch with the contemplative, spiritual side of the game.
I have to admit a terrible passion for cigars and golf, I think the typical cigar lounge in most major cities is sometimes too smoky for even the most committed cigar aficionado. The golf course is one of the last safe havens for cigar smokers, a place to relax and enjoy. For someone who smokes an occasional cigar, this environment may, in fact, be the most enjoyable.
Every time I start to get hung up on 'swing plane' and 'hip position,' I know it's time to clip a cigar and take a look around me It's the surest way to get my game back.How ripe has the golf/cigar marketing partnership become?
Grayhawk Golf Club, home course of Peter Kostis, Gary McCord and Phil Mickelson, sells nearly 5,000 cigars a year out of its pro shop, snack bars, restaurants and even beverage carts. According to Joe Arnold, director of operations for Grayhawk's restaurants, "The management here, from top to bottom, enjoys cigars. So having them available was never a question. Besides, our guests expect them--as evidenced by how many we sell."
Grayhawk, a daily-fee complex with two world-class courses, one designed by Tom Fazio and the other by the team of David Graham and Gary Panks, has been selling cigars since it opened three years ago. From day one, demand has been strong.
Anyone who can spend 100 Euro and up for a day of golf can afford a 15 Euro cigar. If it's a good product, a quality product, they'll happily pay. Having a good cigar out on our golf course adds the perfect touch to a memorable day of golf. The club offers three makes of Española (Presidente, Excellente, Sassoun), three Dunhill models and a Macanudo Vintage 1993, which is priced at 28 Euro.
The demand  for good Cigars seems to only be going up,selling Cigars in our Lighthouse Golf Resort  Pro-shop is a great idea which the management should look at as an option to our members and our green fee’s players.It makes sense. Having a cigar is a totally relaxing complement to a game that tends to make some people slightly aggravated.
Not long from now, as the sun sets on a late Saturday  afternoon at Lighthouse Golf Course, one man will walk up the  immaculate fairways, knowing  that, should he have a hole in one at 17th Hole , could win him an apartment in the Lighthouse Resort, whether it is stroked by a cigar aficionado like  me, or one of his opponents--a cigar will be lit in celebration.
Just as thousands of golf players at golf courses around  Europe,America and Australia do every weekend of the year.

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